For Distribution
May 08, 2023
New trip ideas feature upcycled lodging, farm dinner experiences, electric vehicle road trips, bike trails and outdoor adventures across Illinois
CHICAGO - This year, the Illinois Department of Commerce and Economic Opportunity, Office of Tourism (IOT) is proud to celebrate National Travel and Tourism Week (NTTW) from May 7-13 with a special focus on sustainable travel across the state. The theme for this year’s NTTW is "Travel Forward,” emphasizing the essential role travel plays in promoting economic growth, creating job opportunities and uniting millions of Americans. To kick off NTTW, IOT is releasing a roundup of new eco-friendly summer trip ideas across the state to build excitement in advance of the upcoming summer travel season.
More than 97 million visitors spent $32.2 billion across the state in 2021, boosting economic development and supporting nearly 390,000 jobs in the industry, according to the latest data available from Tourism Economics.
"Illinois is brimming with a unique blend of natural wonders, cultural landmarks, and iconic attractions that never cease to amaze visitors. From the towering skyscrapers of Chicago to the rolling hills of the Shawnee National Forest, Illinois offers an unparalleled experience,” said Kristin Richards, Director of the Illinois Department of Commerce and Economic Opportunity (DCEO). “We look forward to welcoming visitors from across the country and the world to experience all the incredible destinations Illinois has to offer this summer and throughout the year.”
New data from Longwoods International shows that the Office of Tourism’s award-winning ‘Middle of Everything’ campaign, launched in 2022, led to an additional 2 million trips which equated to an additional $1 billion spent in Illinois hotels, restaurants, small businesses and attractions. Every $1 spent on the campaign resulted in $91 in visitor spending and generated $10 in state and local tax revenue – an enormous return on investment and significant boost to the state’s economy.
With 90% of travelers looking for eco-friendly and sustainable options when traveling,1 the Office of Tourism is releasing new eco-conscious summer getaways across the state.
Upcycled Overnights & Eco-Friendly Stays around Illinois
Illinois is home to unparalleled lodgings in reimagined structures. Select highlights include:
This EV-friendly road trip along the state’s 300-mile stretch of historic Route 66, from Chicago through Southern Illinois, has access to charging stations along the way. Select highlights include:
Farm-to-Table Dining Experiences
Dine surrounded by the fields and crops that define the menu. Select highlights include:
To view the full list of eco-friendly trip ideas, visit EnjoyIllinois.com. For high-res images of the destinations above, click here.
In celebration of NTTW, the Illinois Office of Tourism is also hosting the Illinois Green Getaway Giveaway on Enjoy Illinois social media channels. Two lucky winners will receive a two-night getaway in Starved Rock Country. The first prize is a stay at Camp Aramoni, a luxury glamping property near Starved Rock State Park and the second is a stay at the historic Starved Rock Lodge, both of which are committed to sustainable practices.
To enter the giveaway, participants must follow Enjoy Illinois on Instagram and post a photo or video using the official Illinois Green Getaway Instagram filters, tagging @EnjoyIllinois. The giveaway is a fantastic opportunity to experience the beauty of Illinois while embracing sustainable travel.
1 Expedia Group Media Solutions report
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About the Illinois Office of Tourism:
The Illinois Department of Commerce and Economic Opportunity, Office of Tourism manages industry efforts that result in sustainable and significant economic and quality-of-life benefits for Illinois residents. To learn more, visit EnjoyIllinois.com.
About National Travel and Tourism Week:
National Travel and Tourism Week is an initiative of the U.S. Travel Association that celebrates the power of travel and the contributions of the travel and tourism industry to the U.S. economy. This year's theme, "Travel Forward," highlights the importance of travel in driving economic recovery and growth.
MEDIA CONTACT:
MADELINE SWEENEY