Illinois Office of Tourism Launches New Spring/Summer Campaign and Enjoy Illinois Magazine

CHICAGO – Just in time for peak travel season, the Illinois Department of Commerce and Economic Opportunity (DCEO), Office of Tourism launched its new spring/summer advertising campaign along with the latest edition of its free, biannual travel magazine, Enjoy Illinois.

With a fresh take on the state’s award-winning “Middle of Everything” campaign, the new advertising spotlights some of Illinois’ most iconic destinations, inviting travelers to experience the best of Illinois during its most vibrant months. From Chicago’s breathtaking skyline to the sandstone bluffs of Giant City State Park in Makanda to sweeping Mississippi River views in Grafton, the campaign highlights all that Illinois has to offer throughout the state.

“With a focus on dynamic urban energy, diverse experiences, and scenic outdoor adventures, this new campaign showcases the incredible range of experiences waiting for travelers in Illinois,” said DCEO Director Kristin Richards. “Our state is a place where vibrant cities meet breathtaking nature, offering something for everyone—whether you're visiting or calling it home, Illinois is an ideal destination for all.”

Starting today, the campaign is airing in 20 media markets across Illinois and seven neighboring states, plus three national markets including Denver, San Francisco, and Atlanta. The new ads are running nationwide on cable and a Spanish-language ad is airing on streaming platforms in all target markets. 

The overall campaign is supported by placements across digital, social and audio platforms. The campaign is also running in digital and print media across local, regional and national markets, and features a strong out-of-home (OOH) presence—from highway billboards and street-level signage to high-visibility displays at O’Hare and LaGuardia airports. Additional OOH placements can be seen in Atlanta, San Francisco and Denver, as well as a digital billboard in New York City’s Times Square. To support the state’s diversity efforts, the campaign includes placements on African American and LGBTQIA+ content networks. 

View the new spring/summer 2025 campaign spots on Enjoy Illinois YouTube.

The Enjoy Illinois Spring/Summer 2025 magazine — now available in digital and print — is packed with fresh inspiration to help travelers make the most out of the season. From luxury stays in Chicago to outdoor adventures in Southern Illinois, the magazine has endless insider tips and can’t-miss photo spots to kick-start your next Illinois getaway. 

This issue’s cover features a stunning view of Chicago’s iconic skyline as seen from the South Pond in Lincoln Park, setting the tone for a season of scenic exploration. A dedicated pet-friendly section, complete with pawprint icons, makes it easier than ever to find hotels, attractions and experiences that welcome four-legged companions. 

For road trip lovers, a special 12-page insert celebrates Illinois’ legendary stretch of Route 66. Highlighting nostalgic diners, quirky roadside stops, and must-see attractions, “The Mother Road at 100” feature offers the ultimate preview for travelers gearing up to celebrate the Route 66 centennial in 2026.

“We’re excited to bring the spirit of Illinois to life in the latest edition of Enjoy Illinois. The Spring/Summer issue is packed with road trip ideas, pet-friendly getaways and cultural highlights — all designed to help readers discover the unique experiences that make Illinois such a dynamic and welcoming destination,” said Kylee Krizmanic, Vice President, General Manager, Dotdash Meredith Travel Marketing.

Subscribe, download or view the Enjoy Illinois magazine online on EnjoyIllinois.com.

About the Illinois Office of Tourism

The Illinois Department of Commerce and Economic Opportunity (DCEO), Office of Tourism manages industry efforts that result in sustainable and significant economic and quality-of-life benefits for Illinois residents. We are committed to making Illinois a model of inclusivity and a celebration of diversity. To learn more, visit EnjoyIllinois.com.

Media Contact
Ava Alt 
ava@timezoneone.com